ASCEF Holds its General Partners Meeting: “Let’s Talk about the Family Business, a Value that Grows

On June 15th, ASCEF held its annual general partners meeting, one of the most expected events of our association agenda. As usual, the encounter offered a space for reflection and entertainment, as well as institutional discussion. We appreciate EY’s collaboration and support.

The event was held at such a privileged and special venue as La Pedrera, and we took the opportunity to start with a private tour through this building so spectacular and magical.

Later, we held the General Partners Meeting, where, among other matters, the ASCEF’s Ethical Code and the succession for the Young Forum were approved . Ariadna Sendra an Albert Borràs are taking over for Ricard Oller as the Forum’s co-chairmen. We’d also like to take this opportunity to thank Ricard Oller for his great work and dedication as chairman.

After the meeting was over, the open session of the event started with Jaume Alsina’s, ASCEF President, intervention, who welcomed all the attendees and presented the association’s corporate video, which intends to convey the reason to exist of family companies using two “magic” words, commitment and legacy. In his address, Jaume Alsina reviewed the current situation of uncertainty, which calls for a redefinition of the “global market” concept, and how in this new scenario, the family companies should constitute a leverage of progress and positive influence: “As entrepreneur families, we want to responsibly contribute to a better world. This is why we should keep dreaming, overcoming challenges, with the firm will to advance in the creation of a more egalitarian and equitable society.

Next, Joan Tubau, responsible partner from EY Cataluña’s Assurance, had some words for the attendees highlighting the strong tradition of the Catalonian family business, being an important entrepreneurship driver, and shared the idea that a company is a lot more than just a business, it is also a legacy for the future.

Discussion panel “Companies with history: Past, present and future”
The word and concept of “legacy”, very present in all encounters, was also the focus of the discussion “Companies with History: Past, Present and Future”, with the participation of Rosa Tous, Tous’s Vicepresident, Joaquim Uriach, Grupo J. Uriach’s CEO, and President of the Family Counsel, which was excellently moderated by José Luis Blanco, Chief Executive Director of the Family Business Institute.

Following the script line marked by the title of the discussion, both speakers went over the origin of their companies. Grupo J. Uriach, which is going through its fifth generation, was founded in 1838 when a rebel left the family mill to work for a drugstore in Born, Barcelona. Over time, he bought that drugstore and 180 years later, the company was founded and continues to operate in the health industry. Rosa Tous, a third-generation member, explained that the company was born in 1930 when his grandfather started a small clockwork shop in Manresa, and her grandmother started selling chains and jewelry. The following generation took that big leap from workshop to the company we all know today.

In this line, José Luis Blanco reminded that family companies are not created as multinational corporations but instead step by step, growing and going through transformations. “Continuity is evolution, we must always redefine what we do”, he said. Joaquim Uriach explained that the key for Grupo Uriach’s evolution has been that each generation has contributed with a vision different than the previous one, a new idea, an innovation that the other generations respect: “The companies that survive are those with a dynamic mindset, which lend their lines of business as we have done, always within the health industry”, he explained. Rosa Tous also explained that it was her parents, while travelling and going to fairs, who sensed a change in taste of the women who approached their workshop-kiosk and realized that if they were unable to offer what the female customers sought, they would have to design and manufacture it themselves. This was how the little bear was born and how the journey of a traditional and conventional jeweler started to eventually become the international company Tous is nowadays.
The round table discussion also stressed the importance of the family business internal evolution and that of their governing bodies. They underlined the role of the boards of advisors which bring the knowledge and professionalism of external advisors to the company or, in Tous’ case, even the incorporation of external partners.

To wrap up the discussion with a vision of the future, the speakers concurred in the disposition of their respective companies to keep growing with an eye on the market and the customer, “with vision and ambition”, as expressed by Joaquim Uriach.
ASCEF’s President, Jaume Alsina, concluded the event thanking all the participants for their assistance and reminding that, despite all, the best is yet to come.

MoraWealth opens the doors of Casa Vicens for the Catalonian Family Business Association (ASCEF)

Barcelona, May 5th, 2023.- Last Thursday, MoraWealth, Grupo MoraBanc’s brokerage firm in Barcelona, invited the Catalonian Family Business Association to hold a joint event at Casa Vicens, Antoni Gaudí’s first major project.

This encounter comes as part of the 25th anniversary celebration of the Catolonian family entrepreneurs’ organization, whose members, headed by its President, Jaume Alsina, had the opportunity to enjoy a visit to the interiors of this modernist building located on Carolines Street and owned by Grupo MoraBanc since 2014.

After a tour, which showed the value of Gaudí’s architectonic expertise manifested in the building, constructed between 1882 and 1885 and declared as UNESCO World Heritage in 2005, the CEO for Grupo MoraBanc, and a fourth-generation member of the Mora family, Lluís Alsina, delivered a lectured called “MoraBanc: keys to family management at a reference group”.

The organization’s CEO highlighted the important bond of MoraBanc with the city of Barcelona, not only for being a natural venue or for its proximity to Andorra, but also for the presence of the Group through its brokerage firm, MoraWealth, founded in 2020. A cultural relationship with Ciudad Condal (Barcelona) had been established previously with the acquisition of Casa Vicens by MoraBanc, which took on an ambitious and thorough restoration project to transform it into a museum.

Renown personalities of the business world attended the event that concluded with champagne and appetizers. The outcome of the visit to the property was positive and showed MoraBanc i MoraWealth’s commitment to the Catalonian businessmen and its will to safeguard the historic and cultural heritage of the city of Barcelona.
About MoraWealth
We are a brokerage firm headquartered in Barcelona as a branch of the Andorran banking group, MoraBanc. Thanks to a professional, qualified, and expert team, we are able to offer financial counseling services, and individualized and discretionary portfolio management with an adjusted customized strategy based on our clients’ needs. A valuable and differentiated offer that leverages on synergies with Grupo MoraBanc, an entity with over 65 years of experience in private banking.
The Catalonian Family Business Association (ASCEF, acronym in Spanish) is an organization founded in 1998 by a group of companies representing the Catalonian business structure. Its constituent entities play an important role in the country’s economy for its commitment to wealth and employment creation, territoriality, and sustainability.

The family business forum discusses values, succession and future in Zaragoza

Values, succession, and future are the three axes on which pivoted the 19th National Meeting of the Family Forum, which gathered, in Zaragoza, 350 young members of entrepreneur families from all over Spain; an event organized by the Family Business Institute and the Aragón Family Business Association, with the collaboration of Deloitte and Banco Santander.

The motto chosen for this year, “The Spain Beat”, seeks to convey the idea that, aside from the debates we are attending to, the country is moving and advancing thanks to the contribution of the civil society and the family companies, which day after day open their doors with the hope of doing something for their communities.

The Family Forum is the venue for future generations of stockholders, board members and executives of the companies that make up the Family Business Institute (IEF, acronym in Spanish) and affiliated Regional Associations (AATT, acronym is Spanish).  It is the space created for the youngest family members who represent their companies’ generational continuity, a forum for discussion and exchange of experiences and concerns.

On Friday afternoon, the meeting’s attendees visited facilities of outstanding Aragonese companies like La Zaragozana, Pikolin, Fersa, IQE, and Cefa.

The academic session, chaied by the Aragonese journalist, Ana Aínsa, took off on Saturday with a welcoming speech by the IEF’s CEO, José Luis Blanco, who reminded the audience that what really makes a company a family business is the commitment of the next generation, and pointed out that in these so special times we are living in, reality must be built with facts and commitments, just like the family business do each day.

Staying away from the noise generated by uncertainty

Jorge Blanchard, President of the Aragón Family Business Association, encouraged the meeting attendees to “stay away from the noise generated by uncertainty”, be prepared to address the challenges the future may hold, cherish human capital, and always maintain the innovation spirit that characterizes the family businesses.

Asier González, Managing Director of Santander España, reminded that his bank was founded 176 years ago, as an entity intended for supporting companies, and that ever since, its mission has been to contribute to the progress of these companies, communities, and society.

Lastly, David Álvarez, Active Partner of Deloitte in Aragón, listed five transforming challenges that, in his opinion, all companies, whether family business or not, must address: namely, sustainability, digitalization, data input, talent, and inorganic growth.

A psychiatric diagnosis of society

The first morning session called “Making Good Things Happen to You”, was led by Marian Rojas Estapé, Psychiatrist from the Spain Institute of Psychiatry Research, and was presented by Enrique Sendagorta, a member of the family company, Sener. Rojas made a complete psychiatric diagnosis of the current society, bringing into focus how people are intoxicated by two major hormones like cortisol (stress) and dopamine, (pleasure, addiction), and mentioned the existence of a profound crisis of attention.

Grupo Pikolin set up the next round table with the title “When the Family Takes Care of Business”, featuring its President, Alfonso Solans; the Group’s Vice-President and President of Dunlopillo Holdings, Borja Solans, and his brother, Álvarez, Grupo Pikolin’s Vice-President. The table’s moderation ran on Jorge Esteban, Director of the Aragón Family Business Association.

In his speech, Alfonso Solans noted that the job of any good entrepreneur is to pave the way so that the next generations get access to the realm of management, while also stating that at eventually the most difficult decision is always “who will steer the ship”.

On the other hand, Álvaro Solans acknowledged that the surname carries a weight for the company’s new generations, and that having great role models such as his grandfather and father constitutes a challenge that, in his words, he faces with hope and responsibility. Meanwhile, Borja Solans, asserted that a long-term perspective and a personal commitment have been key in integrating the family culture into the Group’s Asian branches.

Are we ready to live within the Internet?

 Later, a discussion group called “Metaverse and Extended Reality, the Future is Here” was held with the participation of Pedro Lozano, Cofounder of Imascono; Víctor Pérez, Digital Marketing & Growth Manager of ISDI, and Patricia M. Val, Cofounder and CEO of Future Space. The group was moderated by Isabel Puig, Institutional Coordination Manager of Santander España, who questioned if we were prepared to live within the Internet, where many things from the real world will be found.

In this respect, Patricia M. Val asserted that Metaverse is the new structure that will support the Internet within 10 years. “It is being built, but it still needs to be developed in many ways. What is clear is that those who come late will find rules already implemented”, she said.

In Víctor Pérez’s view, Metaverse is an opportunity. “On which side of history do you want to be?”, he wondered.  “On the side of those who believe it will be a failure or on that of those who seek how to help their businesses?” Pedro Lozano, on the other hand, claimed that the future will assume a hybrid model, “where we will have the best of the physical world and the best of the virtual world”.

The first afternoon session was led by Professor Alfonso Chiner, Scientific Collaborator of the Strategic Management for IESE, who presented the audience with a case study under the motto “Succession, An Open-End Movie or Series”. During a spirited debate with the group of new generation members from the family business, Chiner wrapped up a series of key ideas: “We are family; we need to talk; communication can be fixed, trust cannot”.

The following round table entitled “ESG, All Time Values” summoned Javier Pérez de Mezquía, Saica’s Board Member; Beatriz Molins, Cementos Molins’ Board Member and FIBAC’s Couselor, and Clara Arpa, ARPA’s CEO; it was chaired by Salvador Bautista, General Secretary of Bergé y Cia.’s Board.

avier Pérez de Mezquía elaborated on the idea that served as the session’s title, “Today we called it circular economy, but we started doing it in our business back in the 70s. According to Saica, each business decision must fit into the SDGs.”

What good can we do for our society?

On her turn, Clara Arpa noted that her company is 55 years old, “and on each fiscal year, we wonder what good are we going to do for society”. Finally, Beatriz Molins emphasized the need to preserve the environment by creating value and placing sustainability at the core of each business strategy.

The last session of the academic day was called “Family Offices”, How Do Family Businesses Invest? featuring Alberto Folch-Rusiñol, Vice-President of Fábricas Folch; Albert Botet, Managing Director at Inderhabs Investments, and Armando Fandos, Wealth Manager Director of Zubi Wealth Management. This last event was moderated by Fernando Vázquez Castro, Partner of Deloitte Legal, who mentioned that, in his opinion, the family offices are an instrument, but not an end for the family business.

Despite that, for Alberto Botet, the vision, goal and managing bodies of a family office must act just as those of the family business. In a similar key, Armando Fandos stated that sustainability, profitableness, and impact should lead the way of investment for the family business. On his turn, Alberto Fosch reminded that companies do not always go well, therefore diversification is important.

Finding strength in unity

The meeting concluded with a summary of conclusions by Salvador Bautista and an address by Patricia Riberas, President of the Forum’s Executive Board, who sent a message to the members of the family business new generation. “In the current times, we need to find our strength in unity.”

Then, Esther Aguirre, President of the Family Forum for the Murcia Association, announced that the next National Meeting of the Family Forum, in its 20th edition, would be held in Cartagena, in 2024.




Talking about female leadership in the family business

On Wednesday March 29, we enjoyed and learned about female leadership in the family business thanks to an excellent round table organized by the ASCEF and the Faculty of Economics and Business of the University of Barcelona. Speakers representing the world of business such as Diana Ganduixer, president of Grupo Bonanova, from the university such as Patricia Elgoibar, professor in the Department of Business at the UB, and from the student body, such as Alicia Bosch, and with the participation of Amélia Diaz as moderator, explained to us the characteristics of female leadership, the internal and external barriers we face and how all of us, women, companies, universities, society and administrations, must keep moving forward to achieve equality and equity.

The ASCEF Forum participates in the Cuatrascasas Legal Week

Ricard Oller, president of the Forum of the Catalan Family Business Association and Albert Borrás, member of the ASCEF Forum committee, have given a session that is part of the “Cuatrecasas Legal Week” program for students from the Pan American University of Mexico. An innovative program on business law that has dedicated an important part to the challenges and opportunities of the Family Business.

Renovation of the Catalonian Family Business Association Board of Directors

Jaume Alsina succeeds Amadeu Jori at the ASCEF’s presidency


Barcelona, 17th of June 2022. – The Assembly of the Catalonian Family Business Association (ASCEF) was held last Thursday 16th of June, where Jaume Alsina, of Encofrats J. Alsina, took over the presidency succeeding Amadeu Jori, of Jori Armengol & Associats.


In his farewell address, Amadeu Jori, mentioned the challenges during the last five years which tested the resilience, entrepreneurship and courage of the Catalonian family business, first with the political tensions derived from the October 2017 events, later with the unexpected advent of the pandemic and finally the war in Ukraine, a soaring inflation, supply chain related shortages, as well as economic and social uncertainty.

He placed emphasis on the Association’s mission to further the ESG culture at the heart of the companies, and thus reminded the triple commitment, commercial, social and environmental, that was subscribed during the last Family Business Conference. We, the family enterprises, he said, are the ones who have to drive this change which will not come from governments or public administrations. A change towards a humanistic capitalism which, leaving behind the School of Chicago postulates, leads us to a more habitable, dignified and prosperous world for future generations.

He also referred the relationships that have been established with Foment del Treball, Pimec, Aijec, FemCat, Cambra de Comerç, Fira de Barcelona and other entities of the business and economic realm to join efforts and take joint actions aimed at improving the Catalonian productive fabric.

He mentioned the ongoing dialog with the Generalitat Government to which they have communicated their clear and plain stance regarding the infrastructure deficit and the need for a regulatory framework improvement to stimulate the growth of companies, as well as the convenience of a tax relief to support competitiveness with other companies from the European Union and other Spanish Communities who are playing with a head start. He also insisted that family enterprises are the driving force for the country’s economy as well as its source of prosperity and progress. He reminded that the Association is made up of 114 leading family enterprises with an aggregated turnover of 33,000 million euros.


Finally, with the Board of Director’s consensus, he proposed Jaume Alsina as the new President whose nomination was approved by the Assembly.

Jaume Alsina, have been a Secretary to ASCEF’s Board of Directors and a member of its Executive Committee since 2017. He is a Bachelor in Economic and Business Science from the Pompeu Fabra University, completed a post-bachelor’s in leadership at ESADE and holds a Senior Business Management Degree from IESE. He is currently the CEO of Encofrats J. Alsina.

ASCEF and Barcelona’s Chamber of Commerce get together to drive the family business activity and competitiveness

This agreement values the weight of the family business in the territory’s productive fabric and its main objective is to propel actions and services to further the growth of this sector.


Barcelona, June 14th, 2022.- The Catalonian Association of Family Business (ASCEF, acronym in Spanish) and Barcelona’s Chamber of Commerce held an event last Tuesday to formalize a collaboration agreement aimed at divulging the family business’ role launching it into the Catalonian economic world. In this way, the agreement will promote the development and implementation of projects to further the growth of the productive fabric and will also promote the services developed by the Barcelona’s Chamber for the business sector.

The agreement was subscribed by the President of Barcelona’s Chamber of Commerce, Mònica Roca i Aparici, and ASCEF’s President, Amadeu Jori, whereby they undertake to define initiatives and lines of actions to motivate synergies between both organizations, and to offer mutual support to share the resources and common spaces that could propel the activity and competitiveness of the business family.

The event was also attended by ASCEF’s director, Isabel del Sol, and the Director of Competitive and Institutional Relationships of the Barcelona’s Chamber of Commerce, Xavier Ricart.

In this way, the Barcelona’s Chamber of Commerce provides ASCEF different services, tools, and spaces to develop their communication and promotional operations like its involvement in European projects, education on business, access to the Woman, Business, Enterprise Watch (ODEE, acronym in Spanish), among others. On the other hand, ASCEF is committed to collaborate with the creation of action content in order to drive the activity and competitiveness of the family business, as well as with the promotion of the actions that would be developed in the agreement.



The Barcelona’s Chamber of Commerce is driving a new economic model:
The Barcelona’s Chamber of Commerce offers transverse services to enterprises contributing to the economic and business development of the whole productive fabric. As a route map, the corporation adopts Project Cataluña 2030/40 with the goal of building a new economic model which help outline a Catalonia that would be more internationally involved, socially responsible, environmentally sustainable and with high added value.

ASCEF, an organization serving the family business:
The Catalonian Association of Family Business (ASCEF), is an organization constituted in 1998 supported by the Family Business Institute (IEF, acronym in Spanish) and made up of over 100 representative enterprises of the Catalonian business grid. The entities that form it have an outstanding role in the country’s economy and are companies dedicated to the creation of wealth, employment, territory and sustainability.





Family Businesses of strategic sectors demand long-term policies and tax cuts to check inflation

Madrid, April 12th. – Entrepreneurs of family enterprises operating in strategic sectors, like energy, raw materials and road transportation have advocated for tax cuts instead of direct government aids to the industries impacted by the energy price hike. Similarly, given the significant structural weak points in these sectors which were exposed by the war in Ukraine, they have asked the executive branch for long-term policies aimed at reducing reliance on third countries.

This was expressed by Héctor Dominguis, CEO for GDES, a company based in Valencia; José Luis González Pescador, CEO for ABC Logistic, based in Cantabria and Pedro Palomo, CEO for Octaviano Palomo, based in Segovia; during a new session of the conference series “The Family Business Shares”, held in Madrid intended to look into the impact of the Ukraine war on the Spanish economy and companies.

This series is organized by the network of Family Business Regional Associations and sponsored by Credit Suisse.

According to Héctor Dominguis, CEO of GDES, a company in Valencia specialized in services for the energy sector, what the Ukraine war has done is accelerate and aggravate a long-standing energy crisis that have brought into light the weakness of the energy strategy in Spain. In his opinion, “the energy strategy needs to be planned years in advance with the purpose of reducing an excessive reliance on third countries, as it is the case of Spain”.

He believes that the debate about energy in Spain suffers from excessive politicization and should be guided instead by scientific and technological criteria. He defined a combination of energy sources that could limit the dependency on third countries and allow to maintain price stability. “With scientific data at hand, it makes no sense to consider shutting down nuclear plants in Spain over the next 10 years, and bet on combined cycles if there are tensions in the gas supply; on the other hand, nuclear power generation releases the same amount of CO2 than wind power, and have the same or a better impact than renewable energies, a fact that is upheld even by the Joint Research Center of the European Union”.

Dominguis explained that there is no country in the world considering an entirely renewable energy mix. “It is an unattainable goal, and if it were, it wouldn’t be advisable. Renewable energy sources constantly change and need to be backed up by a stable source, whether it is gas, coal, or nuclear energy”.

For GDES CEO, amid the current inflation juncture and the economic growth drop, the choice would be to “reduce the tax burden on income, and at the same time it would be desirable to configure a tax frame that would make nuclear energy generation viable”.


Inflation stress on the food industry

The food industry is another of the strategic industries, which had already been strained by the price rise of raw materials before the Ukrainian conflict broke out.  “Since 2020, we have had bad cereal crops in some regions of the planet, which caused a supply problem now worsened by the war. It should be noted that Ukraine produces around 30% of the cereal in the world market”, explained Pedro Palomo, CEO for Octavio Palomo, a company in Segovia specialized in trading and distribution of cereals, fertilizers, raw materials for the agri-food industry.

In his opinion, this situation brings on the need to design more strategic crop policies, which extend limits and time frames for the transition to a fully green economy. He also advocated for a “tax reduction to compensate for the loss of competitiveness in the Spanish economy, which had a harder impact than the rest of its European competitors due to an inflation level higher than the European average level”.


Week points in the road transportation industry

Among the structural weak points that the Ukraine crisis and the fuel price rise have exposed in the road transportation industry, José Luis González Pescador, CEO for the Cantabrian company, ABC Logistic, mentioned its high atomization. “While Spanish road transportation companies own an average of 3.5 trucks, in Germany this number is 200; on the other hand, in our country there is great dependence on this kind of transportation due to the inefficacy of the railroad sector. Adding to this is a deficit of truck drivers in our road transportation industry caused by low wages, the poor margins of this economic activity and a great uncertainty about which will be the technological standard for the automobile industry in the coming years”.

Aiming at correcting these problems, the Cantabrian businessman spoke in favor of an industry agreement “the least interventionalist possible” intended to improve productivity in the industry; also, with the purpose addressing the current inflation juncture at a short term, he advocated that the government should return the tax increase it is getting through the inflation effect.

Sustainability, Innovation and Social Commitment to be debated at the Forum for youngsters of the Family Business

Under the slogan “We work for a better society”, around 300 youngsters from entrepreneur families of all Spain met last weekend in Santiago de Compostela.


Santiago de Compostela, April 4th, 2022. Sustainability, innovation, and commitment are the three pillars around which has pivoted the 18th National Encounter of the Family Forum, which gathered, in Santiago de Compostela last weekend, around 300 young members of entrepreneur families from all over Spain, organized by the Institute of Family Business and the Galician Association of Family Business, with the collaboration of Deloitte and Banco Santander.

The encounter, under the slogan “We work for a better society”, has served as a scene to reassert the commitment of the new generations of family businesses with the daily implementation of ESG standards that address the environmental effects of a company, their impact on the social environment and their communities, as well as the best corporate governance practices, which relate, among other things, to the composition and diversity of a company’s Board of Directors, public communication transparency policies or codes of conduct.


The meeting held in Santiago also provides this group of young entrepreneurs a greater understanding of the challenges posed by a family business, being at the same time a venue for mutual acquaintance and exchange of personal and business experiences among the future leaders of the Spanish family enterprises.

On Friday afternoon, the participants in the encounter visited FINSA facilities (Financiara Maderera), a Galician family business dedicated to the wood realm since 1931, which tops 830 million euros in sales and has placed sustainability as the main pillar of its strategy.



The “Good Santiago Pilgrimage”

The academic session, conducted by the Galician journalist Gladys Vázquez, started on Saturday with the welcoming speech of Inés Rovira, Director of AATT and of the Business Family Institute Forum, who reminded the assisting youngsters that the reunion was a good opportunity to take a time to listen and reflect on “how to work for a better, more modern, technological and human society”. Meanwhile, José Juan Pérez Tabernero, Institutional Relations Director of Santander España advocated for the legacy of the linage family entrepreneurs “to whom we owe the current Spain’s prosperity and stated that “when in addition to taking business ventures you risk your own patrimony, you become a true entrepreneur”. Fernando Vázquez Castro, associate of the family business, Deloitte, noted how the pandemic has taught us about the fragility of everything and, at the same time, has placed value on small things. Lastly, Víctor Nogueira, President of the Galician Family Business Association, compared a family enterprise with the lessons learned from “The Good Pilgrimage of Santiago”: Legacy, history, and a paradigm of how things should be done”.

The energy-technological transition the world is undertaking and the need for this process to be fair and efficient were the focus of this first academic session headed by María Victoria Zingoni, Repsol’s General Manager of Clients and Low Carbon Emissions. Zingoni underscored the critical moment experienced by the energy sector due to such peculiar circumstances as the price hike and the geopolitical situation and conveyed the compelling need to achieve a balance that encompasses the safety in supply, universal access, sustainability, and competitiveness.


The unstoppable digital transformation of enterprises

With the title “Technology and Business Globalization in a Sustainable World: from Conflict to Opportunity”, Patricia Riberas, Gestamp Manager of Transformation and Organization, interviewed César Cernuda, Gestamp Advisor and Global Head of NetApp. Cernuda added that the pandemic has accelerated the digital transformation of companies as part of an irreversible process; in his turn, Riberas stated that in order to approach this movement successfully, family businesses should assume an unrestricted radical cultural change.

The third session focused on the role of young CEOs in family businesses and featured the participation of Jaime Gorbeña, Bergé y Cia Executive President; Julio Iglesias, Grupo Revi Managing Director; Víctor Leal, Board of Directors member of CL Grupo Industrial, and Juan Moya, Persán Vicepresident, who talked about their experiences when taking on the management front lines at their companies. In this way, Gorbeña underscored that we need people around us who can tell us “to keep things clear and alert us when we may be going crazy”. Juan Moya emphasized the importance of having clear paradigms, passion for projects and of keeping egos below the company’s interests. Julio Iglesias indicated that when assuming the greatest responsibility, it was very important for him to know himself and rely on the teams, also to be orderly, practice good habits and have an adequate preparation. In the same way, Víctor Leal noted three aspects to worked on in a conscientious manner: compromise, generosity, and order.


A trip of many crashes

Gabriel Torres, Pascual Innova Director; Carlos Gómez, cofounder of 7r Ventures and Cristian Ull, cofounder of Area 101, covered in their panels the challenges faced by organizations in their corporate innovation. Torres reminded that innovation is something as easy as the generation and implementation of novel, amazing and useful ideas that create value, and that family businesses play with an advantage in the innovation field, since they have the sufficient patience to bring projects forward. Carlos Gómez, on his part, challenged the young assistants to the session to “serve as standard-bearers of their companies’ evolution because the business you will be leading are not the ones you know now.” Meanwhile, Cristian Ull revealed that innovation “is a trip of many crashes where you rectify and do things the right way”.

“Osborne 250 years. Legacy and Future”, was the title of the following round table attended by four outstanding members of this business saga: Ignacio Osborne (Grupo Osborne President), Fernando Terry (Managing Director), Rocio Osborne, (Communication and PR Manager for the Group) and Carla Terry (Institutional Relations). Ignacio Osborne cited some significant numbers of this great group: 340 stockholders, 250 years of history, six generations of managers and one family. And a lesson learned through all these years: “Priority of the business over family interests. The family is the silver medal, the company is the gold medal”.


Fernando Terry emphasized the vision that has inspired the family to grow the business during these two and a half centuries, while Rocío Osborne expressed that, in her opinion, Spanish family businesses “need to share our values with the international markets”. Carla Terry, on her part, specified some of the projects that the company has set in motion in order to maintain the business spirit in different members of the family branches.


The sixth session of the day was led by a group of Galician entrepreneurs: Emilio Froján (founding CEO of Velca), Catalina Fernández (Hifas da Terra President) and Cristina Gamallo (Founder Partner of Situm), and acting as moderator, José Miguel Alonso de Ozalla, responsible for Red de Empresas y Servicios Especializados de Santander España. José Miguel Alonso categorically declared that we are in an era of entrepreneurship in Spain. This was shared by Emilio Froján, who also revealed that “a success case consisted of millions of failures”. Cristina Gamallo, on her part, presented a case illustrating how it is possible to go from research to entrepreneurship, such as the Galician GPS for interiors used in more than 20 countries. For Catalina Fernández, innovation is a question of survival: “Fit or disappear”, she claimed.


The day was completed with a presentation entitled “A Story of Growth”, by Carmen Lence, CEO of Grupo Lence-Leche Río, which was presented by Fernando Vázquez Castro, a Deloitte associate responsible for family business. Vázquez reminded the assistants that “you have the privilege to receive the family business, as well as the commitment of passing on the legacy to the next generations”. Lence, in turn, made emphasis on a maxim that she says her father used to repeat: “Life is too short to live it in a mediocre way”.


The encounter concluded with the announcement of what will be the venue for the 19th National Encounter of the Family Forum, to be held in 2023 in Zaragoza.

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