Last Tuesday, June 22^nd, the Catalonian Association of Family Business (ASCEF), held its General Assembly virtually attended by a wide representation of its associates.  At this event, the 2020 accounts and the 2021 budget were approved, and a record of completed activities was presented.

ASCEF President, Amadeu Jori, spoke to the organization members about the pandemic which, he said, “caused a deep, sudden and unexpected health, economic and social crisis that impacted us all with more or less severity“. For Jori, many companies have been examples of a capacity for renewal, innovation, and transformation in their quest for competitiveness, a defining trait of the family business. In the face of the economic crisis, ASCEF President highlighted the importance of private-public collaboration and the need to convey these messages to public administrations.

The Assembly ended with a lecture by Pablo Foncillas, business innovation educator and researcher, who spoke about consuming trends and digital transformation.