The Planta Baixa programme on Catalan station TV3 has discussed the situation of family businesses in the region with regard to the current pandemic and has canvassed the opinion of ASCEF as the entity that represents them. Amadeu Jori, ASCEF’s President, highlighted the power of family businesses in the economy “because if family businesses fail, the wheels of the economy stop turning and the country falls apart.” Mr Jori also said that 2020 “will be a very tough year” as according to official data “86% of companies have seen their activity reduced during the pandemic and 42% of these have suffered falls of over 60%“.

Founded in 1998, the ASCEF comprises over 100 companies that represent the Catalan business community. These companies play an important role in the country’s economy as they are committed to wealth creation, employment, the region and sustainability. The COVID-19 crisis has only reinforced this commitment to employment, sustainability and the well-being of society.