The Catalan Association of Family Businesses (ASCEF) supports the platform #estoNotienequePARAR  (this needn’t stop). This is an initiative promoted by over 2,000 companies that, together with Mercadona, form an efficient agri-food chain aimed at highlighting those companies and employees who are currently doing “what is necessary so that the wheel of the economy does not stop.”

The initiative holds that it is necessary to keep working so that, once the pandemic is over, the country “can achieve a faster economic and social lift off”.

The platform publicises inspiring stories about both individuals and companies and disseminates information that supports and acknowledges the work done by all of them.