{"id":4431,"date":"2022-04-13T11:46:57","date_gmt":"2022-04-13T11:46:57","guid":{"rendered":"https:\/\/www.ascef.com\/?p=4431"},"modified":"2022-04-13T11:46:57","modified_gmt":"2022-04-13T11:46:57","slug":"sustainability-innovation-and-social-commitment-to-be-debated-at-the-forum-for-youngsters-of-the-family-business","status":"publish","type":"post","link":"https:\/\/www.ascef.com\/en\/sustainability-innovation-and-social-commitment-to-be-debated-at-the-forum-for-youngsters-of-the-family-business\/","title":{"rendered":"Sustainability, Innovation and Social Commitment to be debated at the Forum for youngsters of the Family Business"},"content":{"rendered":"

Under the slogan \u201cWe work for a better society\u201d, around 300 youngsters from entrepreneur families of all Spain met last weekend in Santiago de Compostel<\/strong>a<\/strong><\/em>.<\/p>\n

 <\/p>\n

Santiago de Compostela, April 4th<\/sup>, 2022. Sustainability, innovation, and commitment are the three pillars around which has pivoted the 18th<\/sup> National Encounter of the Family Forum, which gathered, in Santiago de Compostela last weekend, around 300 young members of entrepreneur families from all over Spain, organized by the Institute of Family Business and the Galician Association of Family Business, with the collaboration of Deloitte and Banco Santander.<\/p>\n

The encounter, under the slogan \u201cWe work for a better society\u201d, has served as a scene to reassert the commitment of the new generations of family businesses with the daily implementation of ESG standards that address the environmental effects of a company, their impact on the social environment and their communities, as well as the best corporate governance practices, which relate, among other things, to the composition and diversity of a company\u2019s Board of Directors, public communication transparency policies or codes of conduct.<\/p>\n

 <\/p>\n

The meeting held in Santiago also provides this group of young entrepreneurs a greater understanding of the challenges posed by a family business, being at the same time a venue for mutual acquaintance and exchange of personal and business experiences among the future leaders of the Spanish family enterprises.<\/p>\n

On Friday afternoon, the participants in the encounter visited FINSA facilities<\/strong> (Financiara Maderera), a Galician family business dedicated to the wood realm since 1931, which tops 830 million euros in sales and has placed sustainability as the main pillar of its strategy.<\/p>\n

 <\/p>\n

 <\/p>\n

The \u201cGood Santiago Pilgrimage\u201d <\/strong><\/p>\n

The academic session, conducted by the Galician journalist Gladys V\u00e1zquez, started on Saturday with the welcoming speech of In\u00e9s Rovira, Director of AATT and of the Business Family Institute Forum, who reminded the assisting youngsters that the reunion was a good opportunity to take a time to listen and reflect on \u201chow to work for a better, more modern, technological and human society\u201d. Meanwhile, Jos\u00e9 Juan P\u00e9rez Tabernero, Institutional Relations Director of Santander Espa\u00f1a advocated for the legacy of the linage family entrepreneurs \u201cto whom we owe the current Spain\u2019s prosperity and stated that \u201cwhen in addition to taking business ventures you risk your own patrimony, you become a true entrepreneur\u201d. Fernando V\u00e1zquez Castro, associate of the family business, Deloitte, noted how the pandemic has taught us about the fragility of everything and, at the same time, has placed value on small things. Lastly, V\u00edctor Nogueira, President of the Galician Family Business Association, compared a family enterprise with the lessons learned from \u201cThe Good Pilgrimage of Santiago\u201d: Legacy, history, and a paradigm of how things should be done\u201d.<\/p>\n

The energy-technological transition the world is undertaking and the need for this process to be fair and efficient were the focus of this first academic session headed by Mar\u00eda Victoria Zingoni, Repsol\u2019s General Manager of Clients and Low Carbon Emissions. Zingoni underscored the critical moment experienced by the energy sector due to such peculiar circumstances as the price hike and the geopolitical situation and conveyed the compelling need to achieve a balance that encompasses the safety in supply, universal access, sustainability, and competitiveness.<\/p>\n

 <\/p>\n

The unstoppable digital transformation of enterprises<\/strong><\/p>\n

With the title \u201cTechnology and Business Globalization in a Sustainable World: from Conflict to Opportunity\u201d, Patricia Riberas, Gestamp Manager of Transformation and Organization, interviewed C\u00e9sar Cernuda, Gestamp Advisor and Global Head of NetApp. Cernuda added that the pandemic has accelerated the digital transformation of companies as part of an irreversible process; in his turn, Riberas stated that in order to approach this movement successfully, family businesses should assume an unrestricted radical cultural change.<\/p>\n

The third session focused on the role of young CEOs in family businesses and featured the participation of Jaime Gorbe\u00f1a, Berg\u00e9 y Cia Executive President; Julio Iglesias, Grupo Revi Managing Director; V\u00edctor Leal, Board of Directors member of CL Grupo Industrial, and Juan Moya, Pers\u00e1n Vicepresident, who talked about their experiences when taking on the management front lines at their companies. In this way, Gorbe\u00f1a underscored that we need people around us who can tell us \u201cto keep things clear and alert us when we may be going crazy\u201d. Juan Moya emphasized the importance of having clear paradigms, passion for projects and of keeping egos below the company\u2019s interests. Julio Iglesias indicated that when assuming the greatest responsibility, it was very important for him to know himself and rely on the teams, also to be orderly, practice good habits and have an adequate preparation. In the same way, V\u00edctor Leal noted three aspects to worked on in a conscientious manner: compromise, generosity, and order.<\/p>\n

 <\/p>\n

A trip of many crashes<\/strong><\/p>\n

Gabriel Torres, Pascual Innova Director; Carlos G\u00f3mez, cofounder of 7r Ventures and Cristian Ull, cofounder of Area 101, covered in their panels the challenges faced by organizations in their corporate innovation. Torres reminded that innovation is something as easy as the generation and implementation of novel, amazing and useful ideas that create value, and that family businesses play with an advantage in the innovation field, since they have the sufficient patience to bring projects forward. Carlos G\u00f3mez, on his part, challenged the young assistants to the session to \u201cserve as standard-bearers of their companies\u2019 evolution because the business you will be leading are not the ones you know now.\u201d Meanwhile, Cristian Ull revealed that innovation \u201cis a trip of many crashes where you rectify and do things the right way\u201d.<\/p>\n

\u201cOsborne 250 years. Legacy and Future\u201d, was the title of the following round table attended by four outstanding members of this business saga: Ignacio Osborne (Grupo Osborne President), Fernando Terry (Managing Director), Rocio Osborne, (Communication and PR Manager for the Group) and Carla Terry (Institutional Relations). Ignacio Osborne cited some significant numbers of this great group: 340 stockholders, 250 years of history, six generations of managers and one family. And a lesson learned through all these years: \u201cPriority of the business over family interests. The family is the silver medal, the company is the gold medal\u201d.<\/p>\n

 <\/p>\n

Fernando Terry emphasized the vision that has inspired the family to grow the business during these two and a half centuries, while Roc\u00edo Osborne expressed that, in her opinion, Spanish family businesses \u201cneed to share our values with the international markets\u201d. Carla Terry, on her part, specified some of the projects that the company has set in motion in order to maintain the business spirit in different members of the family branches.<\/p>\n

 <\/p>\n

The sixth session of the day was led by a group of Galician entrepreneurs: Emilio Froj\u00e1n (founding CEO of Velca), Catalina Fern\u00e1ndez (Hifas da Terra President) and Cristina Gamallo (Founder Partner of Situm), and acting as moderator, Jos\u00e9 Miguel Alonso de Ozalla, responsible for Red de Empresas y Servicios Especializados de Santander Espa\u00f1a. Jos\u00e9 Miguel Alonso categorically declared that we are in an era of entrepreneurship in Spain. This was shared by Emilio Froj\u00e1n, who also revealed that \u201ca success case consisted of millions of failures\u201d. Cristina Gamallo, on her part, presented a case illustrating how it is possible to go from research to entrepreneurship, such as the Galician GPS for interiors used in more than 20 countries. For Catalina Fern\u00e1ndez, innovation is a question of survival: \u201cFit or disappear\u201d, she claimed.<\/p>\n

 <\/p>\n

The day was completed with a presentation entitled \u201cA Story of Growth\u201d, by Carmen Lence, CEO of Grupo Lence-Leche R\u00edo, which was presented by Fernando V\u00e1zquez Castro, a Deloitte associate responsible for family business. V\u00e1zquez reminded the assistants that \u201cyou have the privilege to receive the family business, as well as the commitment of passing on the legacy to the next generations\u201d. Lence, in turn, made emphasis on a maxim that she says her father used to repeat: \u201cLife is too short to live it in a mediocre way\u201d.<\/p>\n

 <\/p>\n

The encounter concluded with the announcement of what will be the venue for the 19th<\/sup> National Encounter of the Family Forum, to be held in 2023 in Zaragoza.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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