{"id":2216,"date":"2020-07-16T08:30:34","date_gmt":"2020-07-16T08:30:34","guid":{"rendered":"https:\/\/www.ascef.com\/?p=2216"},"modified":"2020-09-08T15:27:39","modified_gmt":"2020-09-08T15:27:39","slug":"amat-immobiliaris-movement-damoslacara","status":"publish","type":"post","link":"https:\/\/www.ascef.com\/en\/amat-immobiliaris-movement-damoslacara\/","title":{"rendered":"Amat Immobiliaris supports the #DamosLaCara movement: \u201cWe should thank the team because they have made a great effort and have done this safely\u201d"},"content":{"rendered":"

Amat Immobiliaris<\/strong><\/u><\/a> is a family business with a solid footing in the property sector. Backed by over 70 years\u2019 experience and now under its third generation of owners, it is also one of the driving forces behind the #DamosLaCara (We show our resolve<\/em>) movement<\/strong><\/u><\/a>. The President of the property group member of the Catalan Association of Family Business (ASCEF)<\/strong><\/u><\/a>, Imma Amat, has used a video to explain the company\u2019s experience of the Covid-19 situation.<\/p>\n

“Our strategic plan envisaged that demand would grow for over two years<\/em>,” Ms Amat says, “and in 24 hours you discover that the market has gone to zero. We decided not to let anyone leave, not to reduce the sales teams; we took risks because we were able to do so and because we thought that this was how we would carve out a better future for ourselves<\/strong><\/em>\u201d.<\/p>\n

\u201cWe should thank the team because they have made a great effort for hours and done so safely too<\/strong>. During this time, we were able to do sixty title deeds; and it\u2019s possible to write a short novel on each one: persuading the bank to come, the clients etc. It has been a real saga<\/em>\u201d, explains Ms Amat, who acknowledges that the current period in which restrictions are being eased \u201chas surprised us a bit because there is more activity than we imagined<\/em>“.<\/p>\n

The story of Amat Immobiliaris, narrated by its President, is that of a company that has had to overcome adverse situations from the outset, such as having a woman in charge: \u201cMy mother was very young, and female. For many years, she renounced her name: she signed as \u201cAmat\u2019s Widow\u201d. We have learned how difficult it is to be a woman in a highly male-dominated sector. For this reason, and to demonstrate that women can succeed in the real estate sector, we decided to hire only women and we implemented a lot of conciliation measures; and just before the Parity Law came into force, and we started to hire men, we had more than 50 women<\/em>,” she explains to #DamosLaCara.<\/p>\n

The #DamosLaCara (We show our resolve<\/em>) platform is a citizens\u2019 movement promoted by employees and employers from all over Spain. It demonstrates the commitment of employees and employers to society as a whole and publicises the endeavour and important work undertaken by family businesses in the country through their economic and social contributions.<\/p>\n